TimmyHWhat is Web 3.0?
July 15th 2008 04:34
The Internet has facilitated the greatest increase in communication in world history. We are now so interconnected that getting off the grid is almost impossible. From Mobile Phones to Instant Messaging, Social Networking to the long-forgotten email communication is now easier than ever.
But the model for Internet communication hasn’t changed very much during the past 15 years. The Internet is still a very young medium and in theory, is remarkably basic. A simple evolution from the one to one Shannon-Weaver model of communication, Internet users input information which is absorbed by the audience of Web Browsers in a “one to many” fashion.
Web 3.0 is remarkably different.
Personalisation is the way the Internet is heading. Although “Web sites” and “Web pages” are still considered to be the building blocks of the medium, many are becoming increasingly dynamically generated.
Web 3.0 is characterised by a change from this single design of content. The trend is approaching a time when Web content is more often becoming dynamic, personalised and narrowcast. The change will see “Web sites” become “Web states”. Sounds complicated? It is.
Instances of content will not exist until prompted into existence by the intent-driven action of a given user and data available that will dictate content creation. In other words, Web states will be customised to suit visitors. The content that we put into our computers will dictate what we see when we go Web Surfing.
Does anyone remember the Tom Cruise film “Minority Report.” At one point Cruise’s character is walking through a shopping centre and the advertisements around the centre are customized to interact with him personally. Web 3.0 will look remarkably similar. Except that the content provided to us will be done so based on information we provide to the system.
The impetus driving these most recent innovations will largely come from marketers. They will endeavour to create a seamless path of relevance along the click chain. There won’t, of course, be an instantaneous transition. But Internet Web States will undoubtedly be the way of the future, and those that get on board early will have a massive advantage.
But the model for Internet communication hasn’t changed very much during the past 15 years. The Internet is still a very young medium and in theory, is remarkably basic. A simple evolution from the one to one Shannon-Weaver model of communication, Internet users input information which is absorbed by the audience of Web Browsers in a “one to many” fashion.
Web 3.0 is remarkably different.
Personalisation is the way the Internet is heading. Although “Web sites” and “Web pages” are still considered to be the building blocks of the medium, many are becoming increasingly dynamically generated.
Web 3.0 is characterised by a change from this single design of content. The trend is approaching a time when Web content is more often becoming dynamic, personalised and narrowcast. The change will see “Web sites” become “Web states”. Sounds complicated? It is.
Instances of content will not exist until prompted into existence by the intent-driven action of a given user and data available that will dictate content creation. In other words, Web states will be customised to suit visitors. The content that we put into our computers will dictate what we see when we go Web Surfing.
Does anyone remember the Tom Cruise film “Minority Report.” At one point Cruise’s character is walking through a shopping centre and the advertisements around the centre are customized to interact with him personally. Web 3.0 will look remarkably similar. Except that the content provided to us will be done so based on information we provide to the system.
The impetus driving these most recent innovations will largely come from marketers. They will endeavour to create a seamless path of relevance along the click chain. There won’t, of course, be an instantaneous transition. But Internet Web States will undoubtedly be the way of the future, and those that get on board early will have a massive advantage.
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Maybe we all should jump on this Web 3.0 bandwagon asap, so that we can grant more benefits from it...