WeMix - The Mobile Microphone
June 30th 2008 06:37
Renowned Rap artist Ludacris has teamed up with the Disney-backed VoodooVox to introduce WeMix.com. This brand new music-creation company uses mobile phones as microphone recording devices.
Members can use their mobile to lay down original vocal tracks and beats which can be instantly broadcast worldwide. The service is currently provided for free because WeMix has a short space for advertising at the beginning and end of each recording session.
“The site is optimised for the mobile phone,” said Scott Hamilton, CEO of VoodooVox, San Francisco. “The majority of WeMix users are calling in from mobile phones to record their music. The mobile phone allows them to record at anyplace, at anytime,” he said. “So, for example, say you are with friends and a beat comes to mind. You don't have to wait to get home to record - you can pick up your cell phone and dial in to WeMix via the VoodooVox application and record right then and there when the beat is fresh in your mind.”
The music-creation start-up is a user-generated record label which enables unsigned artists, musicians and producers to be heard and possibly get discovered.
Artists who upload to WeMix and join the online community can sell their work directly to listeners. Ludacris has offered personal production for some of the leading performers on the site. He believes that this could open up another new way to launch a music career outside the regular channels.
As Mr Hamilton explains, “It is a new way for unheard talent to get their name out there and get their music heard. The partnership is an introduction of a technology innovation – voice 2.0. People are now able to use their phones to record music.”
“The partnership between WeMix and VoodooVox is an industry first," he said. "The technology will literally change any mobile phone into a microphone, which will be able to broadcast with YouTube-like scale."
“Most people have a mobile phone, so it will allow for a greater audience to create music. Music generation is no longer confined to the computer and recording devices.”
Members can use their mobile to lay down original vocal tracks and beats which can be instantly broadcast worldwide. The service is currently provided for free because WeMix has a short space for advertising at the beginning and end of each recording session.
“The site is optimised for the mobile phone,” said Scott Hamilton, CEO of VoodooVox, San Francisco. “The majority of WeMix users are calling in from mobile phones to record their music. The mobile phone allows them to record at anyplace, at anytime,” he said. “So, for example, say you are with friends and a beat comes to mind. You don't have to wait to get home to record - you can pick up your cell phone and dial in to WeMix via the VoodooVox application and record right then and there when the beat is fresh in your mind.”
The music-creation start-up is a user-generated record label which enables unsigned artists, musicians and producers to be heard and possibly get discovered.
Artists who upload to WeMix and join the online community can sell their work directly to listeners. Ludacris has offered personal production for some of the leading performers on the site. He believes that this could open up another new way to launch a music career outside the regular channels.
As Mr Hamilton explains, “It is a new way for unheard talent to get their name out there and get their music heard. The partnership is an introduction of a technology innovation – voice 2.0. People are now able to use their phones to record music.”
“The partnership between WeMix and VoodooVox is an industry first," he said. "The technology will literally change any mobile phone into a microphone, which will be able to broadcast with YouTube-like scale."
“Most people have a mobile phone, so it will allow for a greater audience to create music. Music generation is no longer confined to the computer and recording devices.”
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