TimmyHUMG and Kiwibox.com Partner for Music Video Library
March 11th 2009 21:18
Universal Music Group (UMG) and Kiwibox, a social networking destination and online magazine for teens, announced the availability of more than 5,000, full-length, searchable UMG music videos.
Kiwibox is the primary business unit of Magnitude Information Systems.
The videos, a result of the partnership struck between UMG and Kiwibox, bring high quality entertainment to Kiwibox's 2.4 million teen members while providing them the opportunity to connect and interact about their favorite artists. The companies said that the launch of Kiwibox Music Videos creates a branded and sponsor friendly environment where advertisers can interact with the Kiwibox teen audience around high quality video content.
"The music business continues to evolve within the Web 2.0 space and UMG's video syndication offering is a great way for Kiwibox, which already delivers a compelling destination for the sought-after teen market, to create an even stronger media experience," said Larry Baach, Senior Vice President, eLabs, Universal Music Group. "Kiwibox effectively taps into a targeted group of teen listeners and the new agreement allows UMG to showcase our top video content to the very group that most closely identifies with it."
"More than 93 percent of teens are online and well over half of them are embracing both music and online video on a regular basis," said Mike Howard, COO and Co-Founder of Kiwibox.com. "Given this, it was a logical next step for Kiwibox.com to begin offering our members streaming music videos. UMG is one of the premier providers of this content and we are confident our teen community will welcome this exciting new addition to Kiwibox.com."
Kiwibox is the primary business unit of Magnitude Information Systems.
The videos, a result of the partnership struck between UMG and Kiwibox, bring high quality entertainment to Kiwibox's 2.4 million teen members while providing them the opportunity to connect and interact about their favorite artists. The companies said that the launch of Kiwibox Music Videos creates a branded and sponsor friendly environment where advertisers can interact with the Kiwibox teen audience around high quality video content.
"The music business continues to evolve within the Web 2.0 space and UMG's video syndication offering is a great way for Kiwibox, which already delivers a compelling destination for the sought-after teen market, to create an even stronger media experience," said Larry Baach, Senior Vice President, eLabs, Universal Music Group. "Kiwibox effectively taps into a targeted group of teen listeners and the new agreement allows UMG to showcase our top video content to the very group that most closely identifies with it."
"More than 93 percent of teens are online and well over half of them are embracing both music and online video on a regular basis," said Mike Howard, COO and Co-Founder of Kiwibox.com. "Given this, it was a logical next step for Kiwibox.com to begin offering our members streaming music videos. UMG is one of the premier providers of this content and we are confident our teen community will welcome this exciting new addition to Kiwibox.com."
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