TimmyHReturn of the Boy Bands
June 6th 2008 02:22
Could we be seeing the Return of the Boy Bands? A recent article, published in Rolling Stone Magazine has described a recent wave of boy band signings at record labels.
Groups to spring up recently include V Factory, Varsity Fanclub, Interestingly titled with V's despite or perhaps because the letter usually makes people think of vagina. Joe McIntyre, a New Kid says "Obviously times are tough in the record business. They're (the recording industry) just thinkin', 'We gotta get right to the heart of it—and that's young girls and cute boys and fun songs.'"
It seems that with issues surrounding Illegal downloading and file sharing posing problems for the industry, the labels are inclined to put less, not more money into their music production. Who are Varsity Fanclub and V Factory? Who cares? It seems the industry is simultaneously un-interested, but also trying hard to push the angle has "Wholesome Entertainment".
With MTV playing fewer videos, and radio not yet willinging be head back down the Boy Band route, the new crop of acts are being pushed hard on MySpace and YouTube. The trend reflects the labels' eagerness to recapture a share of the tween demographic, but also an acknowledgement that the trend is not yet mainstream.
In recent years, this market has been dominated by Disney. Disney has had the sector almost all to itself of late. Albums from groups like Miley Cyrus, the Jonas Brothers and the High School Musical franchise have become multimillion-seller levels, supported by Disney Radio and Disney Channel assets to promote albums.
If the trend continues we could see the revival of a music style, once though dead and buried.
Groups to spring up recently include V Factory, Varsity Fanclub, Interestingly titled with V's despite or perhaps because the letter usually makes people think of vagina. Joe McIntyre, a New Kid says "Obviously times are tough in the record business. They're (the recording industry) just thinkin', 'We gotta get right to the heart of it—and that's young girls and cute boys and fun songs.'"
It seems that with issues surrounding Illegal downloading and file sharing posing problems for the industry, the labels are inclined to put less, not more money into their music production. Who are Varsity Fanclub and V Factory? Who cares? It seems the industry is simultaneously un-interested, but also trying hard to push the angle has "Wholesome Entertainment".
With MTV playing fewer videos, and radio not yet willinging be head back down the Boy Band route, the new crop of acts are being pushed hard on MySpace and YouTube. The trend reflects the labels' eagerness to recapture a share of the tween demographic, but also an acknowledgement that the trend is not yet mainstream.
In recent years, this market has been dominated by Disney. Disney has had the sector almost all to itself of late. Albums from groups like Miley Cyrus, the Jonas Brothers and the High School Musical franchise have become multimillion-seller levels, supported by Disney Radio and Disney Channel assets to promote albums.
If the trend continues we could see the revival of a music style, once though dead and buried.
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