TimmyH
Preferring the Web Over Watching TV
September 22nd 2008 01:41
According to a recent study by DoubleClick Performics has revealed that parents should be more worried about their children wasting their time online rather than in front of the Television.
The study found that over 80 percent of kids aged between 10 and 14 spend an hour or more everyday in front of their computers, whereas only 68 percent of the age group devotes the same time to television.
The research suggested that kids spend a lot of time browsing the web in “buy-mode”, scanning for potential purchases. But at the same time the study also proved the long accepted notion that kids as well as adults would rather purchase clothing after physically trying it on.
Un-surprisingly, blogging has yet to grasp this demographic, with less than 40 percent of respondents saying they read blogs. Online news is also only a minor consideration for younger teens.
The study found that over 80 percent of kids aged between 10 and 14 spend an hour or more everyday in front of their computers, whereas only 68 percent of the age group devotes the same time to television.
The research suggested that kids spend a lot of time browsing the web in “buy-mode”, scanning for potential purchases. But at the same time the study also proved the long accepted notion that kids as well as adults would rather purchase clothing after physically trying it on.
Un-surprisingly, blogging has yet to grasp this demographic, with less than 40 percent of respondents saying they read blogs. Online news is also only a minor consideration for younger teens.
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