TimmyHNokia's Music Solution - Unlimited Downloads
June 6th 2008 04:34
Nokia has recently announced that it will be offering unlimited music subscriptions through its handsets. The “Comes With Music” program means handset owners get to keep what they’ve downloaded even after the subscription has expired. Nokia expects to sell more handsets as a result of the move. Consumers will stand to create massive music libraries and the music recording industry will get a short-term revenue infusion.
But Nokia has been criticised for a lack of clarity over subscription renewal pricing. This means that the long-term viability of the project is unclear. At this stage it is unclear for consumers who the money goes to and how it is distributed. Regardless, the “Comes With Music,” will change the face of music sharing.
With support from Sony Music, "CWM" will have 60 percent of the global music catalog under its belt at launch later this year.
Consumers buy a Nokia CWM handset, the consumer can then download tracks from the library either to a computer or sideload the songs to a CWM phone or directly to the phone over the subscriber’s wireless carrier network.
At present, Nokia is suggesting that the first year's subscription will be free, but has not yet explained how the pricing structure will work thereafter. The main distinguishing feature of this system is that it has no limits on the number of downloads and the subscription has run out or is cancelled the music library remains.
The biggest winner in all of this are expected to be the emerging BRIC [Brazil, Russia, India and China] markets, where mobility and digital music are still a wide-open growth opportunity.
One downside is that consumers can only play back music through a single computer that has been authorized along with the individual CWM handset. Another is that CWM’s restrictions may outweigh all-you-can-load plan. Consumers may continue the ease of buying a CD or simply buying a track from an online or mobile music store.
But as the Forrester report says “What is as yet unclear is how much Nokia will pay the music industry for this." If the industry doesn't deem the process desireable, it could spell the end for Nokia's CWM project.
“The industry should roll with this momentum and go on the PR offensive: Admit a new focus on 360 degree deals; set out a vision of a blend of ad-supported, device subsidized and traditional digital services; and, most controversially, admit that they are desperately looking for a way to break Apple’s stranglehold on the market.”
But Nokia has been criticised for a lack of clarity over subscription renewal pricing. This means that the long-term viability of the project is unclear. At this stage it is unclear for consumers who the money goes to and how it is distributed. Regardless, the “Comes With Music,” will change the face of music sharing.
With support from Sony Music, "CWM" will have 60 percent of the global music catalog under its belt at launch later this year.
Consumers buy a Nokia CWM handset, the consumer can then download tracks from the library either to a computer or sideload the songs to a CWM phone or directly to the phone over the subscriber’s wireless carrier network.
At present, Nokia is suggesting that the first year's subscription will be free, but has not yet explained how the pricing structure will work thereafter. The main distinguishing feature of this system is that it has no limits on the number of downloads and the subscription has run out or is cancelled the music library remains.
The biggest winner in all of this are expected to be the emerging BRIC [Brazil, Russia, India and China] markets, where mobility and digital music are still a wide-open growth opportunity.
One downside is that consumers can only play back music through a single computer that has been authorized along with the individual CWM handset. Another is that CWM’s restrictions may outweigh all-you-can-load plan. Consumers may continue the ease of buying a CD or simply buying a track from an online or mobile music store.
But as the Forrester report says “What is as yet unclear is how much Nokia will pay the music industry for this." If the industry doesn't deem the process desireable, it could spell the end for Nokia's CWM project.
“The industry should roll with this momentum and go on the PR offensive: Admit a new focus on 360 degree deals; set out a vision of a blend of ad-supported, device subsidized and traditional digital services; and, most controversially, admit that they are desperately looking for a way to break Apple’s stranglehold on the market.”
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