TimmyH
Mobile Video Booms
July 8th 2008 02:14
There is a lot of talk around the traps about mobile video being the next big thing. A recent poll of venture capitalists found that over 90 percent believe it will take off over the next five years.
So if we’re going to be glued to our mobiles, what will we be watching? Obviously there will be some variety. Teens won’t be watching the same things as adults. The later will probably be using mobile video while in transit, to and from work and play.
Adults will invariably be watching short YouTube style clips rather than Lord of the Ring like epic films. Nevermind attention spans, transit times make viewing entire movies virtually impossible. In recent months, this reality has seen the emergence of “snack drama”, these programs have tighter timeframes, scaled down production and require succinct and intelligent storylines. Adults are also keen on mobile sports. Noticeably, this trend is mostly being driven by young men.
But mobile phone providers accept that young people are the future of mobile video. Mobixell Networks says that the 18 – 35 demographic now consumes more than 56 percent of mobile media content. This same group only make up 29 percent of Television viewers. According to a report by OTX, 41 percent of teens have the ability to download video to their mobile phones and approximately half of those are down frequent downloading.
The same survey says that music videos are the most viewed programs on mobile video, with over two thirds of teens downloading them regularly. This illustrates their obsession with music and the importance of it to their daily lives.
A close second is user-generated content, with TV shows and show clips following right behind. Generally, mobile clips are less than 3 minutes. But because teens have become so acclimatised to small screens and mobile phones in recent years, it also seems that they are able to watch longer clips and remain attentive. While it may seem that TV shows are too long to watch on mobile in their entirety, it could be that teens are just watching them one small piece at a time.
This could be good news for movie studios. Recently, Paramount Studios signed a deal with the struggling Motorola to provide around 40 full-length movie downloads like The Italian Job, Star Trek and Team America: World Police. In India, Bollywood flicks are also going mobile.
So if you’re not going to watch mobile video, should you care? Yes, yes you should! Why? Because advertising is also going towards mobile video. Industry watcher Juniper predicts that mobile advertising will grow more than 1000 percent over the next five years and by 2010 will be the biggest ad revenue generator on mobiles.
So if we’re going to be glued to our mobiles, what will we be watching? Obviously there will be some variety. Teens won’t be watching the same things as adults. The later will probably be using mobile video while in transit, to and from work and play.
Adults will invariably be watching short YouTube style clips rather than Lord of the Ring like epic films. Nevermind attention spans, transit times make viewing entire movies virtually impossible. In recent months, this reality has seen the emergence of “snack drama”, these programs have tighter timeframes, scaled down production and require succinct and intelligent storylines. Adults are also keen on mobile sports. Noticeably, this trend is mostly being driven by young men.
But mobile phone providers accept that young people are the future of mobile video. Mobixell Networks says that the 18 – 35 demographic now consumes more than 56 percent of mobile media content. This same group only make up 29 percent of Television viewers. According to a report by OTX, 41 percent of teens have the ability to download video to their mobile phones and approximately half of those are down frequent downloading.
The same survey says that music videos are the most viewed programs on mobile video, with over two thirds of teens downloading them regularly. This illustrates their obsession with music and the importance of it to their daily lives.
A close second is user-generated content, with TV shows and show clips following right behind. Generally, mobile clips are less than 3 minutes. But because teens have become so acclimatised to small screens and mobile phones in recent years, it also seems that they are able to watch longer clips and remain attentive. While it may seem that TV shows are too long to watch on mobile in their entirety, it could be that teens are just watching them one small piece at a time.
This could be good news for movie studios. Recently, Paramount Studios signed a deal with the struggling Motorola to provide around 40 full-length movie downloads like The Italian Job, Star Trek and Team America: World Police. In India, Bollywood flicks are also going mobile.
So if you’re not going to watch mobile video, should you care? Yes, yes you should! Why? Because advertising is also going towards mobile video. Industry watcher Juniper predicts that mobile advertising will grow more than 1000 percent over the next five years and by 2010 will be the biggest ad revenue generator on mobiles.
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