TimmyHMBTV Episode 1: Phone on Table
January 11th 2009 13:43
As promised, today marks the official debut of MobileBehavior TV, our video dissection of (you guessed it) mobile phone behaviors. Each episode will focus on a different behavior, ranging from the silly to the subconscious, with the goal of finding the best ways for brands to use the medium effectively.
The behavior featured in Episode 1 proved equally provocative and polarizing: placing one’s phone on the table in front of them at a bar or restaurant. Suffice it to say, people weren’t shy about defending and, well, denouncing the ritual. Check it out below or here.
Bottom line: bars/restaurants are mobile-friendly zones! As we mentioned in the video, marketers should embrace these venues accordingly. Think: short codes on beer steins, table tent cards, napkins, placemats, etc.
Some other ideas…
Location-Based Services: Regulars could sing up to be recognized upon entry. Vendors could offer SMS coupons, location alerts to friends, etc. Example: “Hey Steve, good to see you back at Spitzers! Show this text to the bartender for a $2.00 Bud Light.” or “Welcome back to Spitzers, Steve! Would you like us to tell your friends you are here? First to join you gets a free appetizer.” Integration with Loopt, Whrrl, Brightkite and Dodgeball would be a natural fit.
WAP Site Promotion: Venues could promote the location of their WAP sites to drive traffic. Sites could be have menues, reservations, patron recommendations, etc.
Branded QR Codes: Like short codes, QR codes could be used to get a list of secret menu items, a free play on the jukebox, and other fun and useful marketing tools.
Really Long Link
The behavior featured in Episode 1 proved equally provocative and polarizing: placing one’s phone on the table in front of them at a bar or restaurant. Suffice it to say, people weren’t shy about defending and, well, denouncing the ritual. Check it out below or here.
Some other ideas…
Location-Based Services: Regulars could sing up to be recognized upon entry. Vendors could offer SMS coupons, location alerts to friends, etc. Example: “Hey Steve, good to see you back at Spitzers! Show this text to the bartender for a $2.00 Bud Light.” or “Welcome back to Spitzers, Steve! Would you like us to tell your friends you are here? First to join you gets a free appetizer.” Integration with Loopt, Whrrl, Brightkite and Dodgeball would be a natural fit.
WAP Site Promotion: Venues could promote the location of their WAP sites to drive traffic. Sites could be have menues, reservations, patron recommendations, etc.
Branded QR Codes: Like short codes, QR codes could be used to get a list of secret menu items, a free play on the jukebox, and other fun and useful marketing tools.
Really Long Link
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