TimmyHHow Generation Y is Taking Over the World
September 22nd 2008 01:56
It’s easy to say, every Generation gets the chance to rule eventually. But Gen Y’s dominance is only just beyond the horizon. Be afraid! Or not…we don’t really care either way.
Generation Y is:
The Connected Generation – You don’t even realise what we can do with technology. It’s embedded in our brains. Most of us have never known a time before mobile phone.
The Social Generation – We can become friends through nothing more than text on a screen and the odd well-chosen Facebook photo. And really, what more do you need?
The Sharing Generation – We have no qualms about putting intimate details about our personal lives Online for all to see. We are driving user-generated content. We invented file sharing.
The Now Generation – You should know this. Otherwise you’re just not reading your wall posts. We want it now and instantaneously forget we’ve even asked for it. What is it? Everything, silly…movies, photos, news, music and friends, we can get them at the click of a button (with high band-width naturally)
Technology
The Hallmark for every emerging Generation, Gen Y is the most interconnected in history. No doubt our children will out-do us, but for now they are drunken keg party mistakes which have yet to appear on the social horizon.
This generation is more powerful than their parents already. Not because they have the cash to be big spenders, but because they know what they want and they know what everyone needs. Gen Y controls the multimedia spending in almost every household where one resides. The Baby Boomers are generally out of touch compared with their Gen Y kids, so technological decisions are left to the tech savvy teens.
Between 60 and 70 percent of the households with a Y Gen have the technology agenda pirated away from the elders of the household tribe. The thirst they have for new and improved media is one of the major factors in the growth of multimedia technology. In a sense, this is wartime. And in war time your weapons become much better, much faster than during peace. Generation Y’s war on the technologically inferior is setting a trend towards rapid advancement.
To them, technology is a reflex. They expect it to always be there and always work whenever and wherever they need it. Technology is a means to an end, not an end in itself.
Society
Generation Y is the most optimistic in recent history. They are a generation that learns through positive reinforcement. This has helped make them self-confident and independent. They are a generation that has begun to reverse the decades-long trend of increasing drug use. In general, they are more optimistic, more loyal and less rebellious than previous generations. In return for this maturity, they should be treated as equals by everyone, including marketers.
What can YOU learn?
We’re also useful. Y Gens are uncannily good at building relationships. In the business world, this translates to massive advantages in customer service and brand recognition. Enterprises must understand that with Millennials, they are not so much in the content business as they are in the experience and social interaction business.
Governments, both federal and local, should be prepared to use the Millennials’ mobile, technology driven lifestyles to get them interested in—and paying attention to—crucial health, social, safety and services information.
Really Long Link
Generation Y is:
The Connected Generation – You don’t even realise what we can do with technology. It’s embedded in our brains. Most of us have never known a time before mobile phone.
The Social Generation – We can become friends through nothing more than text on a screen and the odd well-chosen Facebook photo. And really, what more do you need?
The Sharing Generation – We have no qualms about putting intimate details about our personal lives Online for all to see. We are driving user-generated content. We invented file sharing.
The Now Generation – You should know this. Otherwise you’re just not reading your wall posts. We want it now and instantaneously forget we’ve even asked for it. What is it? Everything, silly…movies, photos, news, music and friends, we can get them at the click of a button (with high band-width naturally)
Technology
The Hallmark for every emerging Generation, Gen Y is the most interconnected in history. No doubt our children will out-do us, but for now they are drunken keg party mistakes which have yet to appear on the social horizon.
This generation is more powerful than their parents already. Not because they have the cash to be big spenders, but because they know what they want and they know what everyone needs. Gen Y controls the multimedia spending in almost every household where one resides. The Baby Boomers are generally out of touch compared with their Gen Y kids, so technological decisions are left to the tech savvy teens.
Between 60 and 70 percent of the households with a Y Gen have the technology agenda pirated away from the elders of the household tribe. The thirst they have for new and improved media is one of the major factors in the growth of multimedia technology. In a sense, this is wartime. And in war time your weapons become much better, much faster than during peace. Generation Y’s war on the technologically inferior is setting a trend towards rapid advancement.
To them, technology is a reflex. They expect it to always be there and always work whenever and wherever they need it. Technology is a means to an end, not an end in itself.
Society
Generation Y is the most optimistic in recent history. They are a generation that learns through positive reinforcement. This has helped make them self-confident and independent. They are a generation that has begun to reverse the decades-long trend of increasing drug use. In general, they are more optimistic, more loyal and less rebellious than previous generations. In return for this maturity, they should be treated as equals by everyone, including marketers.
What can YOU learn?
We’re also useful. Y Gens are uncannily good at building relationships. In the business world, this translates to massive advantages in customer service and brand recognition. Enterprises must understand that with Millennials, they are not so much in the content business as they are in the experience and social interaction business.
Governments, both federal and local, should be prepared to use the Millennials’ mobile, technology driven lifestyles to get them interested in—and paying attention to—crucial health, social, safety and services information.
Really Long Link
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Comment by S.L.
The Political Brief
Comment by TimmyH
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Can you HACK it?
Genyration
Comment by S.L.
The Political Brief
Comment by TimmyH
Tech News
Can you HACK it?
Genyration
"what was right"
subjective much?
Comment by S.L.
The Political Brief
When my kids wanted to try drugs, I was able to tell them that I survived without drugs. I was able to tell them horror stories of my friends who died from over doses or accidents because they wanted to be cool.
When my kids friends were partying and getting arrested, I was able to show my kids that having a clean record was a good thing if you hope to work in certain fields.
I was able to look my kids in they eye and explain to them that they were the products of marriage, not one night stands. I never had to explain killing one of their siblings for the sake of convenience.
Right and wrong may seem like foolish concepts to you now, Timmy. Subjective and all that. But someday you might want better for your children than all the fun you and your friends had at the expense of the future. At that point, right and wrong take on a whole new meaning.
Comment by TimmyH
Tech News
Can you HACK it?
Genyration
I appreciate your position as a parent. But that does NOT make your decisions with regards to your children correct.
To assume that every decision you make for your children is correct is to be morally presumptuous. No?
Comment by S.L.
The Political Brief
Parenting is a career for which there is no school, training or degree, Timmy. Nobody likes the "Do as I say, not as I do," crappola. My generation didn't like it any more than yours does. Parents are supposed to teach and guide their children, not ignore them and let them do whatever they want. Not support destructive behavior. If your children matter to you, you'll want them to learn from their own mistakes, true. But you won't want to sit by and watch them make the same mistakes that have destroyed or even killed others.
My oldest daughter never listened to anyone. She thought she could make all the rules up as she went along. She was invincible and nothing bad could happen to her. She was 15 years old an virtually immortal. She was going to do things her own way and make her own mistakes, and nobody as dumb as her mother could tell her what to do. If she had lived past fifteen, she would be agreeing with me. She would be old enough to be your mother.
My youngest daughter learned from the fatal mistakes her sister made and paid attention to what I was trying to teach her. She has done very, very well for herself, her husband and her children. She caught on to the concept of right and wrong, smart and stupid at an early age... unlike her older sister. She has been successful in teaching her children the same things I taught her. Her daughter is a Marine and her son is an honor student.