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Generation Y: Spoiled Brats? Or Savvier than Gen-X and the Baby Boomers?

May 22nd 2008 06:12
Suzanne Deffree, wrote a vicious slur this past Monday against all of Generation Y. The Managing editor of Electronics Design, Strategy News, described Y-Gens (amongst other things) as "Unapologetic in their demands, work ethics, and lack of commitment to corporate structure" .

It's a criticism that appears to be all too common in the job market these days. Danny Ferreira, owner of Web hosting and Web application company BlackPearl Media Inc, refuses to hire Y-Gens, concurring with Deffree's comments that... Overall, they (Y-Gens) are ambitious, question everything, and have no concerns for corporate structure, nor do they grasp the concept of company loyalty. Apparently, Ms Deffree cannot comprehend the advantages of these qualities in a corporate environment.


Generation Y
brings an arrogance and bravado to the work place never seen before. But this self-confidence is not entirely un-warranted. They are also the best technically equipped generation with fantastic multi-tasking and online skills which allow them to balance quality work with facebook correspondence and still surpass the output levels of their languishing elders.

Yes, Generation Y is impatient. They don't want half measures in anything. They demand quality from their employers and from themselves. They inspire technological and infrastructure improvements in their workplaces that, whilst perhaps costing their employers money, are also revolutionising the way companies conduct business.


The speed at which Generation Y communicates dwarfs that of their Gen-X and Baby Boomer counter parts. To be honest, the later might as well be using Telegraphs. Generation Y makes use of Instant Messaging, Mobile phones and Email like no other Generation. The advantages of being raised on this sort of technology mean Y-Gens are constantly in communication with multiple others. Forget 1 on 1 communication; we don't have time for that rubbish.

A notable criticism is of the way Generation Y dresses in the workplace, with Jeans and thongs often becoming common place. But this departure from the traditional suit is comparable to the Baby Boomer's rejection of the 4 piece Tuxedo, Top hat and Cane, so get over it, I'm not apologising for anything!!

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