TimmyH
Generation Y loves news
June 24th 2008 05:52
Television is reportedly still the primary source of news for young people. A new study by the World News Congress which surveyed more than 3,500 young people has revealed that while 15 to 29 yr olds get their news and information from a wide variety of sources, they still prefer television.
“Young people do not seem to understand the inherent value and difference in newspaper content versus other news media,” says Robert Barnard, Partner and Founder of Canada-based DECODE. "TV still dominates even in perceptions of credibility and depth of coverage.”
While initially worrying for newspapers worldwide, the study also explains that newspaper branding could be a valuable asset in the news and media industry when attempting to attract Generation Y.
Contrary to much popular press about Generation Y, young people are interested in information and desire knowledge. The report indicates that they also value information much like a commodity.
In small communities with local newspapers, readers are more engaged with community affairs. Parents are also very important. More so than peers they influence the importance that young people place on news.
Unfortunately, news is seldom aimed at young audiences. The research shows that most youth interests are under-reported and that politics ranks in the lowest 30 youth interests.
Social networks, while generally considered to be promoting online news are also assisting newspapers. Users are supportive of media generally, but are much more likely to read papers.
“Young people do not seem to understand the inherent value and difference in newspaper content versus other news media,” says Robert Barnard, Partner and Founder of Canada-based DECODE. "TV still dominates even in perceptions of credibility and depth of coverage.”
While initially worrying for newspapers worldwide, the study also explains that newspaper branding could be a valuable asset in the news and media industry when attempting to attract Generation Y.
Contrary to much popular press about Generation Y, young people are interested in information and desire knowledge. The report indicates that they also value information much like a commodity.
In small communities with local newspapers, readers are more engaged with community affairs. Parents are also very important. More so than peers they influence the importance that young people place on news.
Unfortunately, news is seldom aimed at young audiences. The research shows that most youth interests are under-reported and that politics ranks in the lowest 30 youth interests.
Social networks, while generally considered to be promoting online news are also assisting newspapers. Users are supportive of media generally, but are much more likely to read papers.
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