TimmyH
Generation Y has stopped reading - Go Figure...
July 1st 2008 04:09
A new study from YouthTrends has revealed that for the third consecutive year Generation Y’s use of media is shifting digital. TV viewing, Internet and mobile use have all increased over the past 12 months while Gen Ys are reading fewer books and magazines.
Of the 1,182 respondents to the survey, just 19 percent of magazine readers said they were spending more time reading this year than last. Over the past 2 years there has been a consistent 5 percent drop in the number of Gen Ys reading non-screen text.
Teenagers are consistently switching to the Internet, with time spent online rising almost 2 hours per week over the past 48 months. Time spent in front of the TV also increased to about 12 hours per week. That amounts to more than an entire day, 24 hours of time spent in front of a screen every week and that doesn’t include mobile phone use.
“We knew something had to give with respect to the media consumption pie. There's only so much free time in any given day, especially during the school year, and clearly reading a magazine has dropped a few notches on the totem pole,” said Josh Weil, co-founder and partner for Youth Trends.
Email takes up most time online, followed by Instant Messaging and simple online games. YouTube, Facebook, Google and MySpace were the most commonly visited sites for Generation Y in the past year.
But even mobile teens are glued to their screens. Mobile phone usage went up almost 10% this year with text messaging being the dominant mobile activity.
But one of the old media remains strong, radio listening remained constant over the past two years. About 4 hours of an average week being devoted to radio interaction.
Of the 1,182 respondents to the survey, just 19 percent of magazine readers said they were spending more time reading this year than last. Over the past 2 years there has been a consistent 5 percent drop in the number of Gen Ys reading non-screen text.
Teenagers are consistently switching to the Internet, with time spent online rising almost 2 hours per week over the past 48 months. Time spent in front of the TV also increased to about 12 hours per week. That amounts to more than an entire day, 24 hours of time spent in front of a screen every week and that doesn’t include mobile phone use.
“We knew something had to give with respect to the media consumption pie. There's only so much free time in any given day, especially during the school year, and clearly reading a magazine has dropped a few notches on the totem pole,” said Josh Weil, co-founder and partner for Youth Trends.
Email takes up most time online, followed by Instant Messaging and simple online games. YouTube, Facebook, Google and MySpace were the most commonly visited sites for Generation Y in the past year.
But even mobile teens are glued to their screens. Mobile phone usage went up almost 10% this year with text messaging being the dominant mobile activity.
But one of the old media remains strong, radio listening remained constant over the past two years. About 4 hours of an average week being devoted to radio interaction.
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