TimmyHGen Y’s prefer REAL over Online Shopping
July 24th 2008 05:28
A new research study from The Intelligence Group, in conjunction with OTX has found that Teens are leading a semi-revolt against online media in their daily lives. One quarter of Gen Y’s are spending more than 15 hours a week surfing the web but they still prefer reality over virtual reality for many things.
Given a choice, Gen Y’s prefer:
Friends (91% Real, 9% Virtual)
Shopping (82% Real, 18% Virtual)
Vandalism (63% Real, 37% Virtual)
Communication (54% Real, 46% Virtual)
Jane Buckingham, President of The Intelligence Group says “report shows this group to be complex, sophisticated consumers and media users, just as we all are.”
More than half of Gen Y respondents said that they had made a purchase online, with around 25% spending more than $50 per week. Clothes and Music are the most popular purchases, followed by books, DVD’s and electronics.
Gen Y’s are most likely to use their bedroom for their computer than anywhere else, not a shocker. But the ones that do have their computer in the bedrooms consume considerably more Internet traffic.
Bruce Friend, President Media and Entertainment Insights for OTX says that “teenagers are often heavy simultaneous media users... IMing and surfing the web at the same time.” But more Teens are concerned about computer viruses than they are about identity theft or unauthorized access to their personal information.
The average Gen Y has signed up more than four social networking sites and currently has accounts with two or more. Most teens report that they learn about other websites, TV shows, Music and trends from their friends on social networking sites. But they’re also willing to accept advertising on social networking sites and believe that the learn from this advertising.
Teens are receptive to advertising on these sites, where the majority of teens learn about:
Financial services (63%)
Movies in theaters (59%)
Mobile services and accessories (58%)
Travel (57%)
Other websites (53%)
Given a choice, Gen Y’s prefer:
Friends (91% Real, 9% Virtual)
Shopping (82% Real, 18% Virtual)
Vandalism (63% Real, 37% Virtual)
Communication (54% Real, 46% Virtual)
Jane Buckingham, President of The Intelligence Group says “report shows this group to be complex, sophisticated consumers and media users, just as we all are.”
More than half of Gen Y respondents said that they had made a purchase online, with around 25% spending more than $50 per week. Clothes and Music are the most popular purchases, followed by books, DVD’s and electronics.
Gen Y’s are most likely to use their bedroom for their computer than anywhere else, not a shocker. But the ones that do have their computer in the bedrooms consume considerably more Internet traffic.
Bruce Friend, President Media and Entertainment Insights for OTX says that “teenagers are often heavy simultaneous media users... IMing and surfing the web at the same time.” But more Teens are concerned about computer viruses than they are about identity theft or unauthorized access to their personal information.
The average Gen Y has signed up more than four social networking sites and currently has accounts with two or more. Most teens report that they learn about other websites, TV shows, Music and trends from their friends on social networking sites. But they’re also willing to accept advertising on social networking sites and believe that the learn from this advertising.
Teens are receptive to advertising on these sites, where the majority of teens learn about:
Financial services (63%)
Movies in theaters (59%)
Mobile services and accessories (58%)
Travel (57%)
Other websites (53%)
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Comment by Mrs M
Mum's Word
I think everyone prefers reality to virtual. Gen Y may have taken virtual to a new consumption level than previous generations but nothing beats hanging out with your mates.
Love & stuff
Mrs M