TimmyHGen Y Girls Don't Trust Blogs
July 24th 2008 00:46
Generation Y has been contributing considerably to the amount of user-generated content on the Internet. But one portion of the demographic appears to be lagging behind, deliberately. Teenage girls are posting and consuming considerably less online content than their male counterparts.
According to a recent study by eSPIN.com “expert content” is still the most popular for Gen Y girls. Although they still use social networking sites and read friends’ blogs, magazine websites remain the most popular destination for female surfers. Respondents suggested that this was because expert content is more fun to read, better written and more engaging that user-generated content.
Far from dying off, the magazine culture that teenage girls have long enjoyed is being shifted to the digital media and remaining strong. Information absorbed by girls on these sites is almost three times more likely to be passed on to friends than data obtained on sites like the mercurial Wikipedia.
The only area where Magazine sites fall down is when it comes to providing advice for personal problems. That dubious honour goes to friends through social networking sites like Facebook and MySpace. But magazine websites still come in a gallant second. Wikipedia appears to be seldom trusted by the group, who are seldom to turn to Wikipedia as their first point of call.
When it comes to online shopping or research into consumer products, magazine sites are king. Over 70% of teenage girls use Magazine sites rather than trusting their friends’ blogs or any other user-generated information.
With so much user-generated information out there, it just goes to show that “experts” still hold that tag for a reason.
According to a recent study by eSPIN.com “expert content” is still the most popular for Gen Y girls. Although they still use social networking sites and read friends’ blogs, magazine websites remain the most popular destination for female surfers. Respondents suggested that this was because expert content is more fun to read, better written and more engaging that user-generated content.
Far from dying off, the magazine culture that teenage girls have long enjoyed is being shifted to the digital media and remaining strong. Information absorbed by girls on these sites is almost three times more likely to be passed on to friends than data obtained on sites like the mercurial Wikipedia.
The only area where Magazine sites fall down is when it comes to providing advice for personal problems. That dubious honour goes to friends through social networking sites like Facebook and MySpace. But magazine websites still come in a gallant second. Wikipedia appears to be seldom trusted by the group, who are seldom to turn to Wikipedia as their first point of call.
When it comes to online shopping or research into consumer products, magazine sites are king. Over 70% of teenage girls use Magazine sites rather than trusting their friends’ blogs or any other user-generated information.
With so much user-generated information out there, it just goes to show that “experts” still hold that tag for a reason.
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Comment by Dianna G
I Wish This Was 42
Fictional Worlds
I'm the exception to the rule
I've never been on a magazine website unless I wanted to submit to the site, in which case it wasn't that type of magazine.
I'm also addicted to blogs and all things internet, especially forums and writing websites.
~Dianna
Comment by TimmyH
Tech News
Can you HACK it?
Genyration
Comment by Dianna G
I Wish This Was 42
Fictional Worlds
I'm the 1% for a lot of things. I like it that way.
~Dianna