TimmyHConsumers Buying Fewer Phones
September 24th 2008 04:15
A report by the NPD Group has revealed that mobile phones sales in the western world are declining, with people preferring to hold onto more expensive phones for longer.
Much of this could be because Mobile Companies are forcing subscribers to sign 24 months contracts. But the group says the trend shows that newer phones are being kept because they can easily be converted by adding new applications.
Despite a drop is sales of more than 15 percent, overall mobile revenue from the sale of handsets has fallen only 2% indicating that consumers are looking to hold on to quality handsets.
Motorola has maintained a lead in market share thanks largely to its US sales base. But Apple and Nokia caught up over the last two quarters to close the margin.
Sales of feature-rich smart phones doubled this year and the price of the average handset rose by 14 percent to $US 84. Blackberry recorded the biggest percentage sales increase.
"One explanation might be that there's a group of consumers that's holding off, making do with the devices that they have, either because of larger economic concerns or because they don't see any value yet in the new voice and data services that are driving some of these new handsets," he said.
Consumers Buying Fewer Phones
Despite a drop is sales of more than 15 percent, overall mobile revenue from the sale of handsets has fallen only 2% indicating that consumers are looking to hold on to quality handsets.
Motorola has maintained a lead in market share thanks largely to its US sales base. But Apple and Nokia caught up over the last two quarters to close the margin.
Sales of feature-rich smart phones doubled this year and the price of the average handset rose by 14 percent to $US 84. Blackberry recorded the biggest percentage sales increase.
"One explanation might be that there's a group of consumers that's holding off, making do with the devices that they have, either because of larger economic concerns or because they don't see any value yet in the new voice and data services that are driving some of these new handsets," he said.
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