TimmyH
Aged to Perfection - The Wine Generation
August 20th 2008 09:05
Sacbee.com is reporting that the next big innovation in the wine industry will be the 20 something consumer. True to their nature, they don’t care about matching blends, palette cleansers or reds with lots of body to the correct culinary dish.
But they do have some taste, it might not be that of the traditional wine drinker, but that should hardly bother wine makers, who are seeing record profits, due largely to the influx of Generation Y drinkers.
Leslie Joseph is vice president of consumer research at Constellation Brands, the world's largest wine company. "We are really excited about the Millennials," says Joseph, who works in New York. "We have found that 21 percent of people who drink wine regularly are in that age group."
Her research has found that:
• The gender breakdown is evenly 50-50. Previously, 60 percent of wine drinkers were women.
• Men in their 20s, hoping to impress a date, think it's a good idea to buy a bottle of wine with dinner.
• Many in this generation are drinking red wine right off the bat, typically a smooth merlot.
• Starbucks, with its bold brew, is responsible for cultivating youth interest in gourmet wines.
Really Long Link
Glass of Red?
But they do have some taste, it might not be that of the traditional wine drinker, but that should hardly bother wine makers, who are seeing record profits, due largely to the influx of Generation Y drinkers.
Leslie Joseph is vice president of consumer research at Constellation Brands, the world's largest wine company. "We are really excited about the Millennials," says Joseph, who works in New York. "We have found that 21 percent of people who drink wine regularly are in that age group."
Her research has found that:
• The gender breakdown is evenly 50-50. Previously, 60 percent of wine drinkers were women.
• Men in their 20s, hoping to impress a date, think it's a good idea to buy a bottle of wine with dinner.
• Many in this generation are drinking red wine right off the bat, typically a smooth merlot.
• Starbucks, with its bold brew, is responsible for cultivating youth interest in gourmet wines.
Really Long Link
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