TimmyH
Adults are Bringin' It online
July 14th 2008 07:37
A recent Nielsen Online surveyed has concluded that More adults are online than ever before, but kids are still hungrier for content than their elder counterparts.
Over 18's are now the biggest users of online services and spend considerably more time "surfing the web" than ever before. Social networking has also been helping this trend, as Generation Y moves into the workforce and takes their social ideals with them.
Each month, teenagers are watching an average of more than 132 minutes of online content. That’s a lot of YouTube clips, or perhaps just a few dozen music videos.
Senior media analyst, Michael Pond, of Nielsen Online says “Today's youth don't know - or don't remember - a time when they weren't going online, so their adoption of online video has been seamless... the ‘at home' data show how kids and teens are driving usage...”
Young kids seem to be gravitating towards sites associated with well-known TV characters and popular children’s books. They are enjoying the interactive aspect of media use and incorporating play time with some degree of learning through the internet, even if it’s only about television.
Disney is still the industry leader when it comes to kids. They led the pack when it came to hits for video destinations among kids 2-11. EverythingGirl.com and MyePets were close behind, but Disney has adapted well to the interactive environment.
Parents would be well advised to take note of this fact.
Stickam is another popular destination for teens seeking online video content, with Bussnet.com and Atlantic Records also performing well. Clearly the influence of music on teens is still underestimated. Though they might enjoy the video clips, essentially they are still obsessed with artists and music. Perhaps a coup for the recording industry which has been so critical of the internet and file sharing.
Over 18's are now the biggest users of online services and spend considerably more time "surfing the web" than ever before. Social networking has also been helping this trend, as Generation Y moves into the workforce and takes their social ideals with them.
Each month, teenagers are watching an average of more than 132 minutes of online content. That’s a lot of YouTube clips, or perhaps just a few dozen music videos.
Senior media analyst, Michael Pond, of Nielsen Online says “Today's youth don't know - or don't remember - a time when they weren't going online, so their adoption of online video has been seamless... the ‘at home' data show how kids and teens are driving usage...”
Young kids seem to be gravitating towards sites associated with well-known TV characters and popular children’s books. They are enjoying the interactive aspect of media use and incorporating play time with some degree of learning through the internet, even if it’s only about television.
Disney is still the industry leader when it comes to kids. They led the pack when it came to hits for video destinations among kids 2-11. EverythingGirl.com and MyePets were close behind, but Disney has adapted well to the interactive environment.
Parents would be well advised to take note of this fact.
Stickam is another popular destination for teens seeking online video content, with Bussnet.com and Atlantic Records also performing well. Clearly the influence of music on teens is still underestimated. Though they might enjoy the video clips, essentially they are still obsessed with artists and music. Perhaps a coup for the recording industry which has been so critical of the internet and file sharing.
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