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$275 - The Price of Clear Skin

August 21st 2008 04:41
A study by researchers at the School of Medicine at the University of California has suggested that Generation Y cares about their appearance to the tune of $275.
Acne - A Social Hurdle
Acne - A Social Hurdle

That was the average price that participants in the study, which was published in the Archives of Dermatology this week, would pay to be acne-free for their entire lives. To be zit-free from this day forth would cost you a proverbial $100 while to limit acne by 50 percent was only worth about $10 to the average teen.

Considering the social impact of poor self-image and the unsubstanitated suggestions that acne-related medications have been linked to teenage suicide, I found this to be a surprisingly low number. I would have thought that to be ance free for one's entire life might incur a price tag in the thousands. But perhaps the figures are dragged down by the lucky teens that haven't yet started on childhood acne.

Whatever the reson it seems a shockingly small number. You could spend $275 on anti-acne creams and cleansers in a few months one would imagine. So for lifetime relief I should have thought people would be much more inclined to shell out the bikkies.

Does the teen in your life have acne? How does he or she handle it? Does seeing those zits bring back memories of your own face-off with zits?
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On the Seinfeld Bus

August 20th 2008 09:07
A new campaign, dubbed “The Seinfeld Campus Tour” has been launched in the US to bring Seinfeld to the Y Generation. (Yes, because clearly we’ve never heard of the show before…Idiots.) The bus will hit 26 cities in an eco-friendly diesel-fuelled tour
Seinfeld Bus Tour
Seinfeld Bus Tour

The show that made the phrases 'Yada Yada Yada,' 'Master of your Domain,' 'Shrinkage' and 'No Soup for You!' part of Western culture is every bit as compelling today as it was during its original run," said Robert Oswaks, president, marketing, Sony Pictures Television.

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Sacbee.com is reporting that the next big innovation in the wine industry will be the 20 something consumer. True to their nature, they don’t care about matching blends, palette cleansers or reds with lots of body to the correct culinary dish.
Glass of Red?
Glass of Red?

But they do have some taste, it might not be that of the traditional wine drinker, but that should hardly bother wine makers, who are seeing record profits, due largely to the influx of Generation Y drinkers.

Leslie Joseph is vice president of consumer research at Constellation Brands, the world's largest wine company. "We are really excited about the Millennials," says Joseph, who works in New York. "We have found that 21 percent of people who drink wine regularly are in that age group."

Her research has found that:

• The gender breakdown is evenly 50-50. Previously, 60 percent of wine drinkers were women.
• Men in their 20s, hoping to impress a date, think it's a good idea to buy a bottle of wine with dinner.
• Many in this generation are drinking red wine right off the bat, typically a smooth merlot.
• Starbucks, with its bold brew, is responsible for cultivating youth interest in gourmet wines.

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The Fall semester is about to start in the Northern Hemisphere, but Facebook says that’s not the only reason that it’s trying to get back to its University roots. The social networking site began with Harvard undergraduates but quickly grew to potentially encompass anyone with an email address. Now Facebook is trying to reconnect with its original users who have become disenfranchised with the site’s redesign.

Facebook is encouraging the development of Apps that are more student-friendly, like…

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The advent of Google’s own online encyclopedia “Knol” which was launched three weeks ago, has led media companies to begin fearing that the search giant will soon become the leading media player.
Google
Google

The Knol service, which lets posters retain editorial control of their user-generated content, gets some of the most highly placed search results on the Google search function and could potentially create a market dominance that far outstrips that of Wikipedia.

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Ready, Aim, Fire: Spray-On Condoms

August 20th 2008 04:57
German sexual-health educator, Jan Vinzenz Krause, has designed a liquid latex product that can be used to create a custom fitted male contraceptive in mere seconds.
Spray On Condoms
Spray On Condoms

Krause says that the primary motivation for purchasers would be the anonimity it provides. When smaller or tighter fitting condoms were introduced into the market some time ago they were discontinued quickly because so few people were willing to buy them at stores.

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Cheerleading is being heralded as the most dangerous sport that females athletes can partake in after an American report reveled that it is responsible for as many as two thirds of serious school-sports injuries.
Cheerleading Injury
Cheerleading Injury

The story was given broad coverage by Time Magazine this month but does not really cause alarm for me. Although the study does show that there are significant injuries to cheerleaders, it does not take into account the proportion of cheerleaders that compete compared to other sports.

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New research from the University Hospital's Sleep Disorder Clinic in Cleveland has revealed that teenagers who don't get enough sleep could be at risk of developing heart conditions.
Sleepy Teen
Sleepy Teen

The study blames the "technological invasion of the bedroom" for a lack of quality sleep amongst Generation Y and suggests that the high incidences of mobile phone, ipods and computer games need to be kept away from sleeping areas to ensure rest and recooperation.

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A report released by Pangea Media, an industry leader in Youth trend analysis has found that 57 percent of Teens prefer watching videos on YouTube to Cable Television.

Details of the study can be found here...

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A study by VOX Marketing has revealed that more than one third of mobile subscribers might be susceptible to mobile advertising. More than 25 percent of respondents said they had been exposed to the marketing method in the last 30 days.
Mobile Advertising
Mobile Advertising

Nielsen says that over half can vividly recall a specific mobile ad. But interestingly over 90 percent feel that it is an invasion of privacy.

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